what juul tried to hide scholastic article

But behind the smoke screen is the truth: It’s been after YOU—and your money—all along.

Methods Stealthy vapour devices, as well as low-odour and low-vapour e-juices, were identified via a comprehensive online search between March and June 2018. Read the article as a class and respond to the following questions.

Discuss the following questions as a class.

As you read the articles and study the images, think about the tactics Juul has used to sell its dangerous products. Nicotine is highly addictive. From the beginning, Juul has claimed its products are for adults who already smoke cigarettes and want a different way to get their nicotine fix. They made smoking seem fun and glamorous. In 1998, as part of a lawsuit settlement, tobacco companies agreed to give states billions of dollars for programs that help people quit smoking and discourage kids and teens from starting.Â, The New York Times (headline); VARLEY/SIPA/Newscom (Surgeon General’s warning). So why is he now sort of selling you on it? It did something else to make its product nearly irresistible to young users—it masked the taste of nicotine with sweet flavors like mango. And companies know it.

In 1954, they even ran a full-page ad in hundreds of newspapers and magazines. During the congressional investigation, a Juul memo was released describing Juul’s social media plans. There’s evidence that vaping may be destroying users’ lungs. According to the Centers for Disease Control and Prevention (CDC), 1 in 20 middle schoolers used e-cigarettes in 2018.

He then showed Chance pictures of his lungs, which were covered in tiny black dots—the buildup of chemicals from his Juul habit. R.1, R.2, R.3, R.4, R.5, R.7, R.9, W.2, SL.1, SL.2, L.4, L.5, L.6, RI.6.1, RI.6.2, RI.6.4, RI.6.7, RI.6.9 W.6.2, SL.6.1, SL.6.2 L.6.4, L.6.6, RI.7.1, RI.7.2, RI.7.4, W.7.2, SL.7.1, SL.7.2, L.7.4, L.7.6, RI.8.1, RI.8.2, RI.8.4, W.8.2, SL.8.1, SL.8.2, L.8.4, L.8.6, 1c, 1d, 2a, 2b, 3a, 4a, 5a, 5b, 5c, 5d, 5e, 5f, 5g, 5h, 5i, 6a, 6b, 6c, 6d, 6e, 6f, 6g, 6h, 6i, 6j (grade 8 only), 8d, 8f, 9a, 9b, 9c, 9d, 9e, 9f, 10a, 10b, 10c, 10d, 10e, 11a, 11b, 11c, 11d, 12d, 12e, 12f, 12g, 12i, 12j. Figurative language: rhetorical questions. What persuasive techniques are used to sell products? So why is he now sort of selling you on it? Emily: You basically swallow it all. Juul “deliberately targeted children in order to become the nation’s largest seller of e-cigarettes,” the report said. by : Ella .

Vapes can affect the growth of your brain and as a kid, you need as much brain growth as you can. Well, that did happen at a school in New York City. Essential questions: How does advertising influence our decisions? “JUUL described its plan for young people as “Healthy lifestyle” programs likely served as recruitment drives for new, young customers who might get addicted to vaping for life.” I believe JUUL  goes for younger children because they would do anything an adult tells them to or even what the “trend” is. Once nicotine hooks you, your brain wants more, “even at the risk of your own health,” says Ylioja.Â, Serious and potentially lethal lung damage, Increased risk of smoking cigarettes   Â. It’s not just nicotine that is a concern when it comes to vaping. Your job is to make the gum seem appealing to kids and teens so that they will buy it. I used to watch vaping videos and see what people did with the smoke, but now I don’t even care. Do not buy one. About 20 percent of high school students have tried vaping in the past 30 days, according to preliminary federal data—an increase from about 12 percent a year ago (see graph, below). As he listened to the speaker, Caleb couldn’t help but question the speaker’s motives.

Add a Comment Cancel reply. Imagine you have a school health seminar about addiction.

But he was still having what he described as “scary” cravings. Send your essay to Paired Texts Contest. In June, Juul Labs’ marketing ploys sparked a congressional investigation into the company’s role in increased nicotine use by teens. That adds up to more than 3.6 million kids using e-cigarettes—a huge increase from 2011, when the number was 220,000. “I’ve walked into the school bathroom between classes, and someone would just hand me a Juul,” says Camilo Villegas, 18, from Waconia, Minnesota, who recently quit vaping. They are aiming for people in popular cultures with large audiences in various sectors online. Today, far fewer Americans smoke than in the 1960s. He says Juul’s products are totally safe . Who do you think the ads are designed to appeal to? And companies know it. What tactics are the ads using? Some ads were designed to look like comic strips.

Emily: Both my brothers call me stupid to my face. Two years ago, this is what happened to Caleb Mintz, then a ninth-grader in New York City.

The congressional committee concluded that Juul “deliberately targeted children in order to become the nation’s largest seller of e-cigarettes.”Â. Now some people are fighting back—like 18-year-old Chance Ammirata from Miami, Florida. Use details from both articles. Project or distribute the Vocabulary Words and Definitions.

He started the Lung Love Foundation (@lunglovefoundation on Instagram) to share his story about vaping and warn other teens about the true health risks of e-cigarettes. ), odds are you know someone who does. Americans took the message seriously. Haven't signed into your Scholastic account before? Soon after, the rules about where people could smoke and how tobacco companies could sell and advertise cigarettes began to change too.

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